Let customers know their data is safe: cybersecurity as a marketing tool


As medical equipment maker Philips has increased its cybersecurity measures in recent years, it has incorporated slogans like “Security by Design” and written blog posts on the topic. With these efforts, the company has not just increased its own cybersecurity but created new marketing content. In fact, the role of cybersecurity is now built into its narrative about delivering quality patient care.

This is an example of how communicating cybersecurity standards to consumers can reap business benefits and should play a key part in any company’s marketing and advertising efforts.

Cybersecurity is no longer relegated to the IT division. It affects every company department, every step of the product or service journey and every customer. Amid the increase in ransomware and other attacks, emphasizing your company’s cybersecurity can be an effective and powerful marketing tool.

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